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Business protection

Business continuation
Key employee coverage
Executive rewards
Split dollar plans
Deferred compensation

 

Business continuation

What will your business do without you? Do you have an effective plan in place to transfer ownership? A business continuation plan (often referred to as a buy/sell agreement) is the most-effective way to transfer ownership of a business interest after the death of an owner. Without this key element in the planning process, the odds of the business surviving the transfer are significantly reduced.

Life insurance as funding vehicle
A buy/sell agreement specifies who will buy the business, how much they will pay for it and other contingencies related to the transfer. Without funding, however, the plan is not truly effective. A life insurance policy—on the life of the owner—is a crucial element to the successful transfer of the business interest. The tax-free death benefit of the policy can be used by either the business or the surviving owners (depending upon how the arrangement is set up legally) to purchase the interest share from the estate of the deceased owner. Without this money, the efforts to purchase the business share may not be successful.

Plan structure
A “stock redemption” or “entity” business continuation plan has the business buying, owning and paying for life insurance on the owner(s). Premium payments are not tax deductible to the business, but the death benefit will be paid tax-free to the business after the owner’s death. A “cross-purchase” plan has each of the owners purchasing policies on each other. For example, Owner 1 purchases a policy on Owner 2’s life, and makes all premium payments. Owner 1 receives the tax-free death benefit at Owner 2’s death and uses the funds to purchase the business share from Owner 2’s estate.

The insurance policy
Either Harleysville’s Elite Term or Pro Performer universal life coverage—or a combination of both—can be used to meet this business continuation plan funding need. Term insurance can meet a tight budget constraint; universal life is ideal for accumulating cash values for business use in the event an owner doesn’t die. Considering both types of coverage gives you all the information you need to make an informed choice.

 

Key employee coverage

Can your business survive the loss of a key employee? Key employee coverage is designed to protect your business in the event of a key employee’s untimely death. The death benefit of the policy provides the cash needed to compensate the business for financial losses during the transition. Employees can be considered “key” if their death would have an impact on the profits of your business.

Life insurance
While there are a number of ways that your business can prepare for this need, life insurance is the most cost efficient. For pennies on the dollar, a life insurance policy will provide full coverage from day 1—preparing the business no matter when death occurs.

Coverage amounts
A key employee policy is generally at least 5-7 times the amount of the key employee’s salary. This provides the funds needed to find, hire and train a replacement, as well as compensate your business for the revenue lost during the transition to a fully functional new employee.

The insurance policy
Since the policy is for the protection of your business, the policy is owned by, paid for by and payable to the business. Premiums paid for the policy are not deductible, but death benefits received are income-tax free to the business.

Term vs. permanent
An Elite Term plan works best for pure protection for a set number of years, ideal coverage for a key employee plan that does not extend past the key employee’s retirement time. Term insurance could also be called for up front due to cost considerations, since in many cases initial term premiums are lower than for permanent plans such as the Pro Performer universal life.

 

Executive rewards

Here’s a tax-deductible way to attract and retain key employees to run your business. An executive bonus arrangement is designed to reward key executives and tie them more closely to your business—making them less likely to be lured away by one of your competitors, in other words. This plan can be offered on a discriminatory basis; you, as the business owner, determine participation in the program.

Life insurance
The long-term nature of a cash value life insurance policy supports the long-range goal of the bonus program. The business applies for life insurance of the life of each participating executive, with the executive’s full consent and participation. The business makes its bonus payments directly to the insurance company as payment of the premium due. The fact that the payment is going directly from the business to the insurance company does not change the tax status of the bonus payment, but does ensure that the funds will actually make it to the insurance policy as payment, rather than being siphoned off for other, less-effective uses.

Bonus payments
While the actual life insurance needs of the executive should be properly evaluated in this process, the amount of bonus is generally either based on the amount of insurance being purchased, or the reverse: the amount of insurance is determined based on a flat amount of bonus being offered. The bonus payment, as long as it does not violate IRS “reasonable compensation” guidelines, is deductible to the business. As a result, it is included in the executive’s taxable wage base for each year a bonus is paid.

The insurance policy
Although the premiums are paid by the business, the policy is owned by the executive—he/she names a personal beneficiary and has control over the policy benefits. The tie to the business is effectively strengthened since leaving the business would discontinue the premium funding for the policy.

 

Split dollar plans

Would you like your business to help you pay for personal life insurance? Split dollar arrangements are an executive rewards program designed to channel business dollars toward funding personal life insurance for owners and key executives of a business. There are two types of plans: collateral assignment and endorsement split dollar.

Endorsement split dollar plans
The policy is owned by the business under an endorsement split dollar plan. The business owns all cash value and rights in the policy, and endorses over a portion or all of the death benefit to the insured executive for personal coverage. The executive must report the annual taxable value of the current life insurance protection earmarked for personal coverage. As long as the executive does not have access to any policy cash values, no further tax consequences generally apply.

At the termination of the arrangement—usually at retirement time—the policy can be transferred to the employee based on the surrender value. The business could also choose to retain the policy or surrender it for its cash value at plan termination.

Collateral assignment split dollar plans
Under this type of plan, the insured executive owns the policy for personal coverage. The business contributes all or a portion of the premium payments due in the form of a loan to the executive. The loan interest is based on the AFR (applicable federal rate) in effect at the time; premium dollars loaned are paid back at plan termination. Adverse tax consequences will apply if the executive pays a less than fair market value for the loaned dollars.

At the termination of the arrangement—usually at retirement—the loaned dollars are paid back to the business, and the policy is owned by the executive free and clear.

 

Deferred compensation

Do you need an effective “golden handcuffs” program to retain key people? A deferred compensation arrangement is designed to reward key executives and tie them more closely to the business—making them less likely to be lured away by one of your competitors. It is a very effective “golden handcuffs,” since generally no benefit is payable if an executive leaves the employer prior to the conclusion of the agreement.

The agreement
The terms of the deferred compensation arrangement dictate the funding needs. Generally, the executive is promised a certain amount of money for a specific number of years if he/she remains an employee in good standing until that time. For example: the executive could be promised $20,000/year for 10 years, starting at age 65, if he stays with the business until then. If he leaves prior to age 65, he generally receives nothing, so no benefit is vested until payments begin. This avoids constructive receipt of the money for tax purposes. The agreement may also specify that if the executive dies prior to retirement, a surviving family member will receive full or partial payment as survivor income—that’s why life insurance is the ideal funding vehicle for a deferred compensation plan. This arrangement needs to be put into a formal written agreement so each party clearly understands what will happen.

Source of funds
Under a deferred compensation arrangement, current dollars to invest today to create an income stream later can come from two sources:

  • A portion of the executive’s current salary—No current taxes are due on current salary that is deferred under a deferred compensation arrangement. Taxes are due upon receipt of the money in the future.

  • Additional business dollars earmarked for the executive’s benefit—Since these dollars are channeled into a life insurance policy owned by the employer, the executive does not have constructive receipt of the money. Taxes are due at the time the money is received in the future.
Advantages
This type of “golden handcuffs” plan is very effective at retaining key employees, since no benefit is vested until payments are scheduled to begin, generally in retirement.

 

Ask an agent
Your Harleysville Life agent can help you with establishing an executive rewards program for you or your key employees. Use our Find agent feature or contact Harleysville Life directly at 800.222.1981 to find an agent in your area.

 

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